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Dying buy why not try reverse thinking

buy is the essence of O2O, to change, of course, is also the consumer habits of life services, most of the online entertainment will be moved to the line. However, in the process of doing group buying seems to have rarely thought about, what exactly did you create value for offline merchants, saving what cost?

 

many people say that group buying is dead. Experienced a hundred regiments, thousands of gang war survived, not dead, but also dying, most of them are seeking transition.

you ask why they are unsustainable, but nothing more than do group buying, expansion of investment funds is bottomless, the current business model unsustainable.

group buying business model itself has an inherent problem. The goods and services received at a low discount – the user – is profitable; and the provider – merchant – is the victim of the damage. Group purchase for offline businesses, in addition to pull new customers function for daily marketing businesses little contribution. A businessman just opened a shop or when the business is bad, discounts attract guests, he is willing to, and this is a very reasonable value buy. But the food and beverage net profit is 10%, long-term damage. If the merchant’s business is by group buying, short-term let you very high, a lot of passenger flow, but long-term, this will eventually die.

simply offers discounts for price sensitive users. This is only a marketing style, not a business model, because the merchant is making a profit and transferring it to marketing costs. And who saw discounts every day, shouting selling goods / services business, which is simply unsustainable.

group offer is a kind of "abnormal" low price, because the cost of goods and services have not been reduced at all, low prices are driven down by the profits of merchants. This is in sharp contrast, compared to Taobao such business, 0 of the cost assigned to the platform, save the store rent, tax, part of the operation and management costs, businesses to provide low price is true and healthy, so there are more and more settled. With the Taobao platform gathered a variety of cheap goods, cheap and efficient establishment of Alipay logistics system, to attract more and more consumers shopping online. First drive business, and then drive the user, both sides have a positive cycle, and finally changed the Chinese consumer shopping habits.

buy is the essence of O2O, to change, of course, is also the consumer habits of life services, most of the online entertainment will be moved to the line. However, in the process of doing group buying seems to have rarely thought about, what exactly did you create value for offline merchants, saving what cost?

really buy, to get rid of the current predicament, the following three "cross-border" example is very enlightening.

, the first example, Apple Pay, don’t talk lightly.

mobile payment is recognized as a promising industry. The development of this industry is not short, but it is not

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From the power of Zhuo

July 25, 2017