set up a new company, no matter how high the quality of the service provided, but if there is no one can make consumers remember the name, such a company would like to really want to develop a long time. So, if you want to have a better development of the new company, it is also necessary to get a better name, which is actually a relevant skills. So, what are the names of the new company?
name is wealth. Especially on the Internet, the name is your most valuable asset, which is the main difference between the Internet and the real world. Because in the real world, there are many ways you can help the company to establish a unique image, such as the location of the shop so that you do not have to remember the name can find it. However, on the Internet, the name is everything, unless you enter the site, you can not find any clues about what it does.
everything starts with name. According to the site naming strategy, one of the founders of positioning theory, the world’s top marketing guru al · Rees has put forward eight guiding principles, of course, they are as effective as the brand outside the Internet:
1, the name of the shorter the better
what are the names of the new company? The screen name should be entered into the computer, so it should be short and easy to spell. In fact, all brand names should not be complicated and difficult to remember. Words, syllables, and letters of a brand name are valuable, and you can’t use long words when you can find short words.
especially for technical products, if you want to have a broad customer base, not only to those early adopters (those willing to buy any new technology, there will be customers) for a simple, can attract non technical users name.
can achieve the simple short effect, help to improve consumer awareness of the brand ability.
2, the name should be simple
what are the names of the new company? Brevity is not equal to the length of the word is short. A simple name is repeated with only a few letters in the alphabet.
is simple easy to spread, concise and comprehensive, clear, easy to attract customers, people will greatly improve the possibility of the name of word of mouth, and can communicate a wide range of meanings to consumers, contributes to brand Lenovo, caused by the desire for communication.
3, name should be able to reveal the category
what are the names of the new company? The success of the name to be able to explain some of the important properties of the product, or implied some of the essential characteristics of this product category, thereby strengthening product positioning. Let consumers feel by name