investment in children’s bed franchise project, you need to pay attention to the problem can be a lot of. At present, there are more obvious problems in the industry, if you want to succeed in business, first of all need to have a clear understanding of these issues. Xiaobian finishing a few common problems, hoping to provide some reference for you.
1, only heavy sales, ignoring the brand
in the brand awareness is not enough, the brand management skills poor situation, children need only children bed mattress store sales, their marketing is about children bed sales expansion: advertising, display, promotion and so on, to attract customers to the store to buy their children’s bed children bed, it is very correct.
2, business management process missing
for now, many children’s beds are not formulate relevant scientific business management process, rarely do customer satisfaction surveys, of course, not his own store sales data reported to the children’s bed manufacturers or upper management habits. Therefore, the children’s bed manufacturers and supervisors can not be on the children’s bed shop sales and services for the corresponding guidance and requirements, therefore, can not be based on market demand to improve customer satisfaction.
, passive marketing
now the children bed stores are basically "tradesmen", lack of active marketing is a common problem in children bed shop. Children’s bed shop sales are very passive, basically stay in the store waiting for customers to come. After the customer came to the door, the salesman went up to persuade customers to buy their own children’s beds in the store. The "shopkeeper" mode, once the customer left, in addition to the phone, basically is incapable of action. There are few children’s beds can be long-term customer communication, the customer locked for their loyal customers.
children’s bed to join some operational problems existing store industry is actually a lot, if you want to successfully do investment business, you need to have a more comprehensive understanding of the existing problems, to prevent their business into the trap, the above analysis do you know? Learn quickly, do not miss.